Product Features: Leveraging Invisible Assets

Kleva AI’s core philosophy of “Kleverly Leverage Your (Invisible) Assets” is realized through three key product feature sets, each corresponding to a type of asset that users can monetize. Through these three product pillars, Kleva AI mobilizes users’ visible and invisible assets to create multiple streams of income. The platform concurrently enables monetization of social influence, rewards for network expansion, and incentives for in-platform activity, so that users can enjoy a comprehensive range of financial benefits via Kleva AI.

1. Social Assets

• Concept: Social Assets refer to a user’s social media accounts and the data, network, and influence contained within them. For example, the number of followers, engagement on posts, and community influence on platforms like X (Twitter), Discord, or Telegram are considered part of one’s Social Assets.

• Monetization Method: Users can register their social media accounts (via API key integration) on the Kleva AI platform, allowing an AI Agent to perform various missions through those accounts and accumulate points automatically. For instance, the AI can post content with certain hashtags, share posts, follow specific accounts, or engage with content on behalf of the user to earn reward points. The points accumulated can later be converted within the platform into cash or other digital assets (e.g., cryptocurrencies), providing real monetary value. This way, users can monetize their social influence and activity with no additional effort.

• Launch Timeline: The feature enabling automated income generation using Social Assets is in the final stages of development and is expected to be officially available to users by June 2025 (approximately). (For the expected rollout schedule, see the Project Roadmap section.)

2. Referral Assets

• Concept: Referral Assets refers to the human network a user possesses (friends, followers, community members, etc.), essentially the pool of potential new users that can be brought into the platform through that user’s introductions.

• Monetization Method: Kleva AI maximizes the value of Referral Assets through a referral program. Users can invite new people to the Kleva AI platform using personal invite codes or referral links, and they receive rewards based on the activity of the invited users. For example, if a referred user joins and then performs missions on the platform or uses DeFi services to earn yield, a portion of those earnings is given to the referrer as an incentive. This provides existing users with an additional income source, while from Kleva AI’s perspective it achieves cost-effective user growth through network effects. By offering benefits to both the referrer and the referee (such as bonus points or fee discounts), the referral program strengthens the motivation to participate and spurs community growth.

• Launch Timeline: The referral program is slated to launch in September 2025. This strategic timing is aimed at rapidly expanding the user base and energizing the community shortly after the platform’s initial launch, and it will serve as a cornerstone for the Kleva AI ecosystem’s growth.

3. Incentive Assets

• Concept: Incentive Assets are reward assets that users obtain through their activities on the Kleva AI platform. Specifically, these include points or digital vouchers accumulated by completing missions, achieving certain goals, participating in events, etc.

• Monetization Method: Users can utilize the Incentive Assets (points) they earn on the platform in various ways. For example, once enough points are accumulated, they can be used to upgrade to premium features on the platform or to subscribe to premium services. In the future, users will also be able to exchange these points for Kleva AI’s governance token or other cryptocurrencies, thereby realizing cash-equivalent value. This incentive asset system is designed to continuously motivate user engagement and create a virtuous cycle of value within the platform: the more actively users participate, the more rewards they earn, and those rewards can be reinvested into the platform or cashed out, encouraging ongoing participation.

• Launch Timeline: The basic form of Incentive Assets (point accumulation and usage) is expected to be available by January 2026. After that, the platform plans to continually expand the functionality so that points rewarded as incentives can be exchanged for various digital assets or used for new benefits.