Target User Segments – Two Core Groups

User Group: Income-Driven Individuals

This group consists of individuals seeking to generate income through the Kleva AI platform. It includes both Web2-native users—accustomed to traditional digital services—and Web3-savvy participants, such as experienced DeFi yield farmers.

What unites them is a shared interest in leveraging AI Agents’ automated financial strategies to manage assets more efficiently and unlock additional sources of yield. Whether motivated by passive income, portfolio optimization, or hands-off DeFi participation, these users value simplicity, automation, and smart financial outcomes

User Group: Business and Institutional Partners

This group includes businesses, projects, and individuals aiming to achieve specific strategic goals by leveraging the Kleva AI platform. Their use cases vary by time horizon and scale:

• Short-Term Partners These include marketing teams and foundation stakeholders seeking to optimize promotional budgets. Typically, they may allocate a modest to mid-range amount of capital to run short-term campaigns via Kleva AI, utilizing its incentive system to drive efficient, performance-based marketing.

• Mid-Term Partners This segment consists of DeFi service providers and exchanges that aim to boost user acquisition by integrating Kleva AI’s Referral Incentive Finance model with their own referral programs. Their target is to scale outreach to hundreds of thousands or even millions of users, using Kleva AI as a growth engine.

• Long-Term Strategic Partners These are protocols and enterprises focused on sustainable user growth and ecosystem expansion through long-term engagement with the Kleva AI platform. By leveraging AI Agent automation and incentive-driven user activation, these partners aim to build and maintain large, engaged communities over time.

User Segment	Key Characteristics	Primary Goal	Expected Scale
Income-Driven Individuals	Web2/Web3 users seeking to generate income; willing to try AI/DeFi	Automated income generation via AI Agents	Individual users
Short-Term Partners	Marketer seeking to optimize promotional budgets	Efficient marketing spend	Capital up to ~100k units
Mid-Term Partners	Exchanges/DeFi services integrating referral programs with Kleva AI	Rapid expansion of user base	On the order of ~1 million users
Long-Term Partners	Protocols/companies seeking massive user growth and activation	Sustained user growth and ecosystem expansion	Very large scale